Most attractive place in the world for big conferences
The Copenhagen Convention Bureau under Wonderful Copenhagen asked me to design a process and training program to help a small interdisciplinary team of seven colleagues develop ideas for new initiatives. These initiatives aimed to provide their stakeholders with a more cohesive and positive experience during the sales and planning phases of attracting large international conferences to Copenhagen.
What I did with them included two half-day workshops, where I facilitated a tailored process with customized tools. This process helped them identify opportunities and develop ideas and concepts for new value-creating initiatives. The workshops functioned as action-based learning, where the team was continuously introduced to the thoughts and rationale behind the process choices, facilitation methods, and tool usage, so they could later facilitate similar processes for colleagues and other teams.
From the workshops, they gained practical experience with design processes and tools for user understanding, idea generation, and concept development. Additionally, they received a summary in the form of a visual tool and facilitation guide and a comprehensive catalog of the concepts they developed during the workshops.
Subsequently, the team has independently conducted several similar processes and implemented many of the ideas that emerged during the workshops.
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