Time required:

15 min

Number of participants:

Yourself or the team you are working with

Materials:

The Pre Concept Poster printed (A3)

Credits:

Brian Frandsen

Download:

Want to hear more about Give shape to your idea – The Pre Concept?

Want to hear more about Give shape to your idea – The Pre Concept?

Understanding the Tool

The pre-concept poster is an easy way to start giving a bit more substance to an idea by answering some fundamental questions about how the idea will manifest itself in the world if realized. In design, we make concepts that serves as a kind of recipe for how a solution to a problem is realized or executed. A pre-concept is a an early concept, that helps us to imagine the idea unfolding in a bit more detail. Especially when working in the early iterations of a design process, it is incredibly useful to use a pre-concept as a opportunity to discuss some of the more basic decisions and perspectives on a solution.

How to Use the Tool

  1. Take an idea from your brainstorm and place it in the center of the poster.
  2. Answer the questions on the poster as specifically as possible. Discuss along the way which of your answers are decisions and which you are unsure about and might need to test.
  3. Lastly, fill in the field that asks what you are curious about. This is where you write what you need to go out and test and learn more about regarding your idea.

Examples in use

Other tools and methods:

  • Method -

    5 Step Storyboarding
    – Use storytelling as prototype

    Test, test, test.. You can never test your ideas ioo early or too often. The 5 Step Storyboard is a quick way to communicate your idea and get feedback.

    5 Step Storyboarding
    – Use storytelling as prototype

    Method -
  • Method -

    Make brainstorming easy and fun: Brainstorm Sudoku

    The Brainstorm Sudoku helps you frame your brainstorming session and guides you to quickly generate a larger pool of more creative ideas to choose from.

    Make brainstorming easy and fun: Brainstorm Sudoku

    Method -
  • Method -

    How Might We… turn problems into opportunities?

    A good question is the best foundation for a creative brainstorm. This tool makes the problem become opportunities for value creation.

    How Might We… turn problems into opportunities?

    Method -
  • Method -

    Warm up your muscle of visions

    Sometimes, you need to warm up the vision muscle a little before thinking big. This exercise is perfect for doing just that and getting your imagination going.

    Warm up your muscle of visions

    Method -